To assure consumers that the salmon they are buying is authentic Yukon River salmon, Kwik’Pak Fisheries works with Trace Register, a global food traceability company. It is the only wild salmon company in Alaska to offer 100 percent traceable salmon.
The Trace Register™ system “traces” the salmon back to the Yukon River. The purchaser has the option of entering the UPC code at point of purchase or post-purchase. This product code takes the customer to a special web page that verifies the origin of the product.
In addition to benefiting the consumer, supply chain traceability also helps ensure that the Yupik families who fish for Kwik’pak get a well-deserved premium for their efforts—and their superior salmon.
Trace Register provides web-based chain traceability to more than 300 companies in 24 countries, and is available in six languages: English, Chinese, Japanese, Vietnamese, Thai, and Spanish.